The above is an example of one of the few limited-time offers SONIC introduced with a headline as opposed to the name of the product. They liked the headline that much! You could say I’m a little proud of that.

As a foodie and someone who grew up spending many hours at SONIC, this account was a dream come true. I devoted most of my time on SONIC to writing emails, headlines for menu screens, and coming up with on-lot campaign ideas.